Admin

Pebble in Water: free distribution strategy

Core concept

One universal message with local tokens swapped per pond (community name, ZIP, HOA name). Zero cost, video allowed, ongoing open posting, staggered by vehicle and day so it doesn't read as spam.

Free vehicles

Note: Patch has no Rancho Santa Fe or Solana Beach site. Rancho Santa Fe is covered by Nextdoor and the RSF Post (https://rsfpost.com).

Patch guidelines that matter

Posts must be local, factual and respectful, so write them news-style with a light sign-off, never a sales pitch. Business promotion belongs in Patch's free classifieds or free business listing. Skip the paid daily boost and the paid monthly featured listing. Vetted contributors apply by emailing contributors@patch.com. Free Neighbor News posting: https://patch.com/info/posting-instructions

Rule

One message per distinct audience, not per ZIP. Stagger across vehicles and days.

Business model

DysonRelo gets paid at the end of the transaction, like a real estate commission, while paid media wants money up front. The pebble approach solves that tension with zero up-front cost.

Note

The Charlie voice fix is paused (Bob, Oct 9) and must not be in any publish.